chaz sez..., logo, stuff happens
Your logo serves many purposes. The most important tasks are: • identify the brand • display the brand’s personality • project the brand’s integrity This is accomplished through through shape and color, and the quality of design. But what if your logo does...
chaz sez..., concept, logo, luck+talent
Those of you who know me have heard this a lot: “Damn good design is sometimes nothing more than a lotta luck and a little talent. Or vice versa.” It’s a principle I realized early on in my career. Here’s how that formula has manifested some of...
