chaz sez..., communication
He? She? It? Whether it’s a boy or a girl or a man or a woman or a cat or a dog, we can now just say “they.” As in: “Whoever is working on the formula, they better not blow up the building.” It’s perfectly acceptable, as of recent (to say “they,” not to...
chaz sez..., stuff happens
One of my favorite sayings is “HA!” I never know when it’s going to happen, but when I get a chance to shout an authentic “HA!” it’s so loud it scares people into jumping back a few feet. It stands for “happy accident.” Like when you take a wrong turn that happens to...
chaz sez..., intellectual property
The ™ symbol, which stands for “trademark,” and the ® symbol, which stands for “registered trademark,” are often overused or used improperly. For one thing, they are not interchangeable. (Actually, the ™ can be used in place of ®, but that...
chaz sez..., concept, logo, luck+talent
Those of you who know me have heard this a lot: “Damn good design is sometimes nothing more than a lotta luck and a little talent. Or vice versa.” It’s a principle I realized early on in my career. Here’s how that formula has manifested some of...
