chaz sez..., logo, stuff happens
Your logo serves many purposes. The most important tasks are: • identify the brand • display the brand’s personality • project the brand’s integrity This is accomplished through through shape and color, and the quality of design. But what if your logo does...
chaz sez..., color of the year, Pantone
Pantone—the one constant in my career Throughout my design career I’ve gone through T-squares, proportion wheels, repro cameras, inking pens, light tables and courier services—all of which have been replaced by computers, programs and the internet. But one thing that...
chaz sez..., color of the year
Pantone Color of the Year 2017 What a refreshing change from last year’s infantile Colors of the Year for 2016, Rose Quartz and Serenity. I can still smell the whiffs of diaper poo. This year it’s the fresh scent of tall trees, green...
chaz sez..., color of the year
That’s right, colors—with an s. For the first time, Pantone has chosen two Colors of the Year, not just a single Color of the Year: Rose Quartz and Serenity Apparently, the colors seem to be more suitable for fashion and home, as they are exact matches to the color...
