identity

Concept sketch

Brand iden­ti­ty usu­al­ly begins with the logo such as fea­tured on this page. If a com­plete iden­ti­ty kit is need­ed, it is usu­al­ly devel­oped at the same time. This includes busi­ness cards, sta­tionery, web­site styling, trade dress, sig­nage and a brand iden­ti­ty guide. In the most com­pre­hen­sive brand­ing sys­tems, each com­po­nent is cus­tomized and styl­ized to cre­ative­ly, sen­si­bly and pro­fes­sion­al­ly reflect the client’s image.


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chaz sez…

While your per­fect logo may pop into my head with­in a few moments of the ini­tial inter­view, I’ll usu­al­ly con­cep­tu­al­ize a logo with­in a day or two. Or, some­times it may take a week or more of con­tem­pla­tion and tri­al and error before the tin­gling “aha” moment hits. But every time, I’m proud to tell you, my clients say “You get me!” — mean­ing the logo unique­ly express­es the per­son­al­i­ty of their com­pa­ny or prod­uct, the strength of the brand, and what­ev­er pecu­liar ele­ments res­onate with the client and key stake­hold­ers.

Brand Identity GuideSometimes I “get it” only after an exhaus­tive inter­view with the CEO and key per­son­nel, plus this valu­able Brand Identity Questionnaire, which you may down­load below — no charge, no oblig­a­tion, no mat­ter who ends up design­ing your new logo.

Whatever it takes, I do not con­sid­er your logo fin­ished until it is ful­ly embraced by you with utmost sat­is­fac­tion and pride.

Get your free Brand Identity Questionnaire right here, right now.

Once the logo is cre­at­ed, the sup­port­ing brand iden­ti­ty, or trade dress, is devel­oped through let­ter­ing and fonts, col­or palettes, and style guides. A com­plete iden­ti­ty sys­tem is pur­pose­ful­ly cre­at­ed for all instances of aware­ness, pack­ag­ing, mar­ket­ing, com­mu­ni­ca­tion, and future brand exten­sions.

Along with the new logo and trade dress, most clients require busi­ness cards, sta­tionery, styl­ized web head­ers or com­plete web­site design, col­lat­er­al such as brochures, pam­phlets and post­cards, and oth­er indus­try spe­cif­ic ephemera. This is all part of a com­pre­hen­sive brand­ing sys­tem, ensur­ing con­sis­ten­cy, strat­e­gy, and top lev­el design across all com­po­nents.

Contact Chaz DeSimone for a complimentary interview. 

Call or email and ask me any­thing. I’ll lis­ten atten­tive­ly to your requests and desires, and might even give you some expert advice and use­ful tips right on the spot.