highly opinionated facts

If you’ve read my stuff or met me per­son­al­ly, you know I’m opin­ion­at­ed. 

I have uncon­ven­tion­al beliefs, design-relat­ed or not. I don’t always fol­low the crowd (because the crowd is usu­al­ly obsessed with some moron­ic, momen­tary fad). However, I adamant­ly require professionalism—like cor­rect­ly using the em-dash, en-dash or hyphen. (That alone sep­a­rates the pros from the ama­teurs). I rave and rant about such issues. Leave your com­ments. I just might agree. 

Chaz DeSimone design­er & typog­ra­ph­er & the black sheep in the herd (which is okay because it’s my absolute favorite col­or)

Testing. Testing.

This is a test of the emer­gency blog­cast sys­tem. It will remain on this page until the $%#@! align­ment prob­lem is fig­ured out. This is only a test.

Pantone 2017 Color of the Year

Greenery,” Pantone Color of the Year 2017, is a refresh­ing change from the infan­tile Colors of the Year for 2016, Rose Quartz and Serenity. I can still smell the whiffs of dia­per poo. This year it’s the fresh scent of tall trees and green grass.

27th letter of the alphabet?

The fun & fab­u­lous amper­sand is fea­tured in Chaz DeSimone’s per­son­al design series at AmperArt​.com. At one time “&” was the last let­ter of the alpha­bet, which is how it got its name.


One of my favorite say­ings is “HA!” I nev­er know when it’s going to hap­pen, but when I get a chance to shout an authen­tic “HA!” it’s so loud it scares peo­ple into jump­ing back a few feet. It stands for “hap­py acci­dent.” Like when you take a wrong turn that hap­pens to…


Do you believe in per­fec­tion? NO? Do you (like most peo­ple) say per­fec­tion does not exist? Totally unat­tain­able? Pursuing it is a waste of time? Then I sug­gest you leave right now, as this site will hold no cred­i­bil­i­ty for you, espe­cial­ly in the appre­ci­a­tion of what…