I’m opinionated. My opinion at this moment is that you should subscribe to my blog.
—Chaz DeSimone designer & typographer & the black sheep in the herd (which is okay because it’s my absolute favorite color)
Keep your logo always the same but sometimes different
Your logo serves many purposes. The most important tasks are: • identify the brand • display the brand's personality • project the brand's integrity This is accomplished through through shape and color, and the quality of design. But what if your logo does not look...
Pantone 2018 Color of the Year
Pantone’s Color of the Year 2018 is Ultra Violet 18-3838. From fashion to food, purple is popular for 2018.
This is a test of the emergency blogcast system. It will remain on this page until the $%#@! alignment problem is figured out. This is only a test.
Pantone 2017 Color of the Year
“Greenery,” Pantone Color of the Year 2017, is a refreshing change from the infantile Colors of the Year for 2016, Rose Quartz and Serenity. I can still smell the whiffs of diaper poo. This year it’s the fresh scent of tall trees and green grass.
Roses are red, violets are…uh…
Red becomes pink, orange becomes brown, black becomes gray. But blue is blue is blue.
27th letter of the alphabet?
The fun & fabulous ampersand is featured in Chaz DeSimone’s personal design series at AmperArt.com. At one time “&” was the last letter of the alphabet, which is how it got its name.
Pantone 2016 Colors of the Year
Yes, colors, with an s. Two colors, not just one, for 2016. Serenity and Rose Quartz.
“They” chose the Word of the Year.
Whether it’s a man or woman or a frog or lizard, we can now just say “they.”
The Uike logo — just doesn’t do it.
Just do it? Sorry, but the Uike logo just doesn't do it. Yes, Uike. That famous swoosh looks more like a “U” or a “V” when it could represent an “N” for its namesake. See that mark up there? That's what I would have done. It's a lowercase "n," not a "u." But what can...
One of my favorite sayings is “HA!” I never know when it’s going to happen, but when I get a chance to shout an authentic “HA!” it’s so loud it scares people into jumping back a few feet. It stands for “happy accident.” Like when you take a wrong turn that happens to...
Too much TM?
How to properly protect your brand and creative work.
Do you believe in perfection? NO? Do you (like most people) say perfection does not exist? Totally unattainable? Pursuing it is a waste of time? Then I suggest you leave right now, as this site will hold no credibility for you, especially in the appreciation of what...
Luck + Talent =
This formula works for me constantly:
“Damn good design is sometimes nothing more than a lotta luck and a little talent.
Or vice versa.”