business cards

Why are we dedicating an entire section to business cards?

Don’t they just get tossed in the round file? (Or found in a pock­et, sog­gy and shred­ded, after the rinse cycle?) Not if the con­cept, design and print­ing are spec­tac­u­lar! I have fun with busi­ness card design. My clients repeat­ed­ly tell us what a great impres­sion their busi­ness card always makes. 

What is the main purpose of a business card? 

Well, there are sev­er­al, depend­ing on what you want them to accom­plish. That is strate­gized in the con­cept stage. More impor­tant than anything—even more than the design itself—is the fact that deter­min­ing what your busi­ness card’s ulti­mate func­tion is, and using it for that pur­pose, will make it a real effec­tive tool. Sometimes it’s advan­ta­geous to have sev­er­al dif­fer­ent busi­ness cards, each serv­ing a dif­fer­ent need or type of client.

How can your business card stand out?

I real­ly like what a client once said:

Chaz, your work doesn’t real­ly have a style. It is style.”

I’m sure you also have seen a lot of design­ers’ work that all looks the same; they impreg­nate their per­son­al style into your brand—and all their oth­er clients’ brands, too. I design for you: your busi­ness, your clien­tele. I guess the only con­sis­ten­cy in my work is that it’s incon­sis­tent (but always prop­er and always pro­fes­sion­al).

Here are a few of the many busi­ness cards that will be added to this page—wait till you see some of the real­ly fun stuff lat­er on!

 


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