Brand Identity Questionnaire

BrandIDGuideangleDownload here.

chaz sez…

This Brand Identity Questionnaire was cre­at­ed to help me per­ceive the pur­pose and per­son­al­i­ty of a company’s or product’s brand require­ments, as well as sat­is­fy the spe­cif­ic desires of the client. (One client absolute­ly detest­ed orange; anoth­er required “those lit­tle things on the ends of let­ters” oth­er­wise known as ser­ifs. Both got superb logos—no orange, lots of ser­ifs, thanks to their detailed answers in the ques­tion­naire.)

Surprisingly, near­ly all clients who uti­lized the ques­tion­naire have told me that pon­der­ing the ques­tions helped them­selves real­ize sev­er­al impor­tant aspects, ideals and goals of their brand that they hadn’t pre­vi­ous­ly con­sid­ered. You, too, may have to pon­der some of these ques­tions about your own brand, such as:

  • Why was this com­pa­ny cre­at­ed?
  • What do you do bet­ter than any­one else?
  • Is there a com­peti­tor that you admire most, and why?

This Brand Identity Questionnaire is free, to help you pre­pare work­ing with your brand iden­ti­ty design­er, whether it is me, Chaz DeSimone at Desimone Design, or anoth­er excel­lent design team.

Get it right here, right now.

It’s absolute­ly free, and you don’t have to give me your email or any­thing. I just want you to end up with a very suc­cess­ful logo and iden­ti­ty pro­gram, and my Brand Identity Questionnaire will help you achieve that. There’s a sub­mit but­ton at the end if you’d like me to review your answers, free of charge. I’ll con­tact you and glad­ly answer ques­tions and offer tips. But I won’t try to sell you any­thing. If you’d rather not sub­mit the ques­tion­naire, just print it out for your own use. Even share it with anoth­er design­er if you wish.

Here’s the last ques­tion in the document—which you should start think­ing about imme­di­ate­ly:

  • If you could com­mu­ni­cate a sin­gle mes­sage about your com­pa­ny, what would it be?